Email signatures are an important part of any corporate branding strategy. Every mail that your organisation sends out, is an opportunity to communicate your corporate brand values with your existing, or new clients. In the past managing email signatures has been a problematic process. Corporates were either forced to rely on each individual setting up their email clients to automatically attach signatures, or had to make use of expensive solutions to implement this on the server side. Your brand is your identity, without it you’re just another company.

Email Clients, such as Outlook, Signature Attachment Functionality Problematic

Relying on the functionality of your email client to attach corporate branding is problematic because:

• Enforcing compliance by all staff requires an in-ordinate amount of administrative effort, which mean time and money,
• Email clients do not consistently implement the email signature functionality , so Thunderbird works slightly differently to Outlook, and if you are using your mobile phone, or someone else's computer, such as at an hotel, your email signature will not be automatically attached,
• Changing the template for outgoing emails is so much effort, that once setup it is seldom changed,
• Email clients, on the receiving end, routinely strip out images from emails as a security measure, so instead of receiving a well layed out email, the end user get your email with broken links

Postini Email Branding Service

At Jumping Bean we provide our customers with the world-class Postini email branding service .

• Branded Outgoing Emails
  • Affix your corporate logo within pre-designed templates
  • Incorporate your brand/identity to all outgoing emails
  • Create a clear and consistent message throughout your organisation
     
• Unified Signature Block
  • Standardise and unify external presentation
  • Ensure that all emails include the relevant contact info
  • Direct the recipients to your corporate website and/or other http pages
     
• Embedded Targeted Marketing Messages
  • Keep clients informed of current or future promotions with banners and links
  • Direct recipients to relevant news or other content of interest on your website such as live RSS feeds
  • Include CRM campaigns
     
• Compliance
  • Append relevant company information (registration number, legal company name)
  • Provide links to relevant corporate policies (terms & conditions, privacy policies, email usage policies)

• Management Console
  • Change your marketing messages to reflect current promotions and company news,
  • Assign users to specific user groups within your company
  • Assign different messages/campaigns to different user groups
  • Embed Live RSS feeds
  • Monitor clicks from specific locations with the new geographic locator
  • Obtain detailed analysis of email campaigns with statistics and customised report
     

If you are interested in making use of the email branding service and require a quote or additional information do not hesitate to contact us on 011-781 8014 or via our contact form.